Creating the Future Together: Sodick Europe Announces Partnership with Birmingham City FC
Sodick Europe is delighted to announce a new partnership with Birmingham City Football Club, becoming an Official Partner of the Club for the 2026–27 season.
As part of the agreement, the Sodick brand will feature on the playing shorts of both Birmingham City’s Men’s and Women’s First Teams throughout the season.
The partnership brings together two organisations with a shared commitment to excellence, innovation and long-term success.
With proud Japanese heritage and a worldwide reputation for precision engineering, Sodick joins Birmingham City at an exciting stage in the Club’s development. The partnership will create new opportunities to strengthen relationships between Japan, the UK and Europe, while connecting businesses across international markets.
Sodick and Birmingham City will also explore a range of commercial, educational and community initiatives designed to deliver meaningful benefits beyond the football pitch.
Birmingham City continues to grow its international profile, particularly across East Asia, and the Club’s strong connections with Japanese football provide a natural cultural link with Sodick’s heritage.
Peter Capp, Chief Executive Officer of Sodick Europe, said:
“We are delighted to announce our partnership with Birmingham City Football Club, bringing together two organisations that share a commitment to excellence, innovation and long-term success.
“As a company with proud Japanese heritage, this partnership has special significance for Sodick. Birmingham City’s strong connection with Japanese football creates a natural cultural bridge that reflects our own roots while strengthening ties between Japan, the UK and Europe.
“At Sodick, we are recognised as being at the forefront of EDM technology and linear motor innovation. With more than 3,500 employees worldwide, we are dedicated to helping manufacturers push the boundaries of precision engineering and productivity.
“Birmingham City shares that same drive to perform at the highest level, continually investing in its future both on and off the pitch.
“This partnership is about much more than sponsorship. It is about inspiring ambition, embracing innovation and building lasting success for our customers, supporters and communities.
“At Sodick, our philosophy is simple: Create Your Future. We look forward to creating an exciting future together with Birmingham City Football Club.”
Jeremy Dale, Chief Executive Officer of Birmingham City, added:
“The calibre of organisations choosing to partner with Birmingham City says a great deal about the direction of the Club and the opportunities that lie ahead.
“Sodick is a world leader in its field, with a reputation built on innovation, precision and continuous improvement, qualities that resonate strongly with our own ambitions.
“This partnership reflects the increasing international appeal of Birmingham City and our ability to bring together businesses that see genuine value in being part of our journey.
“We look forward to working closely with Sodick to create opportunities that extend well beyond football, strengthening relationships between the UK and Japan while delivering benefits for our supporters, partners and the wider communities we serve.”
Sodick is a global leader in electrical discharge machining, precision manufacturing technology and linear motor innovation. The company supports manufacturers around the world with advanced solutions designed to improve accuracy, productivity and performance.
The partnership marks the beginning of an exciting new chapter for Sodick Europe and Birmingham City Football Club, united by ambition, innovation and a commitment to creating a successful future together.
